Four Growth Strategies to Scale Your Business Today
Start your week with key growth concepts to boost revenue.
Scaling a six or seven-figure business often doesn’t require groundbreaking ideas; it’s about leveraging the right strategies in the correct sequence.
Lead generation, the process of attracting and converting strangers and prospects into parties interested in your product or service, is crucial for business growth. Alex Hormozi’s $100M Leads outlines four repeatable lead generation strategies and shows how to amplify their impact using the “more, better, new” paradigm.
When effectively applied, these concepts can create a reliable pipeline, ensuring continuous revenue growth.
The Core Four Strategies From $100M Leads
Hormozi’s strategies focus on four key elements: Warm Outreach, Posting Free Content, Cold Outreach, and Paid Ads. Each targets a unique audience with a distinct communication style to maximize impact.
Warm Outreach
Audience: People who already know you
Communication style: 1-to-1
Why it matters: This is the quickest route to secure customers through existing trust, which shortens sales cycles.
Posting Free Content
Audience: Warm and cold prospects
Communication style: 1-to-many
Why it matters: This strategy surfaces and attracts customers who prefer education before engagement.
Cold Outreach
Audience: Strangers
Communication style: 1-to-1
Why it matters: This allows proactive targeting of ideal customers by selecting who enters your pipeline and controlling lead quality and growth velocity.
Paid Ads
Audience: Strangers
Communication style: 1-to-many
Why it matters: You control traffic and leads, making it a predictable tool for rapid, repeatable growth at scale.
Think of these core strategies as interconnected gears. Start with the lowest-friction strategy, say warm outreach, and add the others as capacity and cash flow allow.
Supercharging the Core Four: More, Better, New
After applying the Core Four, if you are stuck or you want faster growth, then apply the More, Better, New paradigm:
More – Increase the volume of the winning activities from the core four. For example, send 50% more DMs a day, spend additional $$ on ads, or dedicate more time to content creation daily, all while applying the Rule of 100.
Better – Optimize each step to eliminate conversion leaks through shorter conversion forms, clearer offers, or faster follow-ups.
New – Introduce new channels or formats only after maximizing the “more” and “better” steps to maintain focus and healthy margins.
Together, these paradigms form a growth flywheel: volume provides data, optimization improves efficiency, and diversification opens new demand pockets.
Applying the Core Four strategies and supercharging with More-Better-New leads to significant revenue growth, often in leaps of 50–100%, as improvements compound.
Remember to apply these today, and the results will follow.
Happy Monday ✌️✨